Retail Growth

Electronics EMI: How Retailers Can Double Conversions Without Adding Risk

From smartphones to washing machines, electronics is the highest‑converting EMI category in India. Here is the playbook every store owner should know.

ZepCart Editorial · Scorecare Solutions 10 July 2026 8 min read

Why electronics is the #1 EMI category

Smartphones, laptops, televisions, refrigerators and washing machines account for 71% of all consumer‑durable loans disbursed in India. High ticket size, predictable resale value and standardised SKUs make underwriting fast.

The four EMI variants merchants must know

  • Standard EMI — customer pays interest, merchant pays nothing
  • No‑cost EMI — merchant subvents the interest, customer pays MRP in installments
  • Low‑cost EMI — interest is split between merchant discount and customer
  • Cashback EMI — brand or lender funds a cashback at loan closure

GST and invoicing rules on subvented EMI

As per CBIC circular 92/11/2019‑GST, merchant subvention is treated as a discount and is not added to the taxable value. The customer's invoice shows the MRP, GST is charged on MRP, and the NBFC settles the merchant net of subvention + processing fee + GST on processing fee.

ZepCart's settlement report auto‑generates a GST‑ready line item for every lead so your CA does not need to reconcile manually.

Plugging ZepCart into your billing counter

The merchant portal works on any browser — desktop, tablet or phone. Sales staff can create a lead in under 90 seconds, share the OTP link with the customer, and complete the loan while the invoice is being printed.

Frequently asked questions

What is the minimum ticket size for electronics EMI?

₹3,000 for most NBFC partners. Bajaj Finserv EMI Card holders can go as low as ₹1,500.

How fast is settlement?

Net settlement lands in the merchant's registered bank account on T+1 working days for approved and delivered leads.

Does ZepCart support brand cashback offers?

Yes. Cashback offers from OEMs like Samsung, LG, Apple and Xiaomi are auto‑applied when the SKU matches an active campaign.

Want ZepCart at your store?

ZepCart onboards merchants by invitation. Talk to our team to activate no‑cost EMI, EV finance and consumer‑durable loans at your counter.

Request an invitation